Misinformation, disinformation, and “fake news,” are easily spread online. How can you tell the difference? Our technological tools (like social media, engagement optimization algorithms, and generative AI) make it simple to create and spread misleading content. Misinformation is false information that can be harmful, while disinformation is false information that is always intended to harm.

"7 Types of Mis- & Disinformation," Information Disorder, 2020. https://firstdraftnews.org/long-form-article/understanding-information-disorder/
While things like clickbait and satire may seem innocuous, they can contribute to a sense of distrust about online information. When verifying news or online content, we can get clues from the date, the publication, and the credentials or experience of the creator before looking more closely at the evidence they use to back up claims. Some generated content like “AI slop” is obvious, but as generative AI develops, it will become more sophisticated.
Conspiracy theories are not new, but they have become more mainstream. What we believe influences our actions, so factual information can help us make the best decisions. This guide includes information about belief and conspiracies, plus resources to find and evaluate information.
Disinformation, misinformation, and conspiracies are easily spread online. This means that when we “do our own research,” there is plenty of content available to find. Sometimes conspiracy theories turn out to be true, but what should you do when there is no consensus or evidence is lacking?
Conspiracy theories usually follow a simple pattern:
powerful people + use deceitful means + to benefit themselves or harm others 